January 2019; Retained Emily Jaminet as a contract employee to provide weekly posts and updates to our Social Media accounts on Twitter and Facebook. Emily also provides radio interviews for EWTN and our local Teresa Tomeo 990AM program speaking about the Men of the Sacred Hearts in Detroit.
January 2019: Board approved a committee to set up and establish an Endowment Fund to serve 4 main focuses of our organization:
- Spiritual Development
- Enthronements (home, schools and organizations)
- Administration (supporting the enthronements)
January 2019: The Men of the Sacred Hearts Vision program to address our changing culture and how to reach the parents today was launched. In meeting with the Columbus chapter who confirmed they also are seeing problems connecting with younger parents promoting the traditional 2 visit home enthronement program that can take up to 3 hours per visit, a shorter 1-Hour program was discussed. Detroit developed the program using our founder’s ceremony from the 1960’s. A direct mail letter and two post cards were developed, and a pilot program identifying 2500 registered Catholic families in Bay and Clinton Counties mailing list was purchased to mail the invitation to request a 1-Hour Home Enthronement Program.
April 2019: The Board agreed that we need to keep our visibility using the billboard messaging system. We noted in our November 2018 first billboard program an 43% increase in visits to our redesigned web page. We doubled down in January 2019 with two boards, one on I-94 and one on I-75. Both the November and January boards were producing positive responses from Archbishop Vigneron down to the office supply delivery man. A third board was contracted for with a stronger message to contact The Men of the Sacred Hearts to set up an appointment to Enthrone Jesus in the home.
May 2019: We took the 1-Hour Home Enthronement instruction booklet and translated it into Spanish for our teams who service the Spanish speaking faithful to use. We have two teams that support this community in Southwest Detroit and Imlay City. We have added a third team in Grand Rapids.
July 16, 2019: mailed to each advertising sponsor a personal letter detailing our current outreach programs of using billboards the direct mailing program to 2,500 homes.
July 2019: billboard with message “Jesus wants to be invited into your home and family. Let us show you how.” Web site visits in June were 365, and the July 1 new message increased traffic to 872 visits by July 31. We also are having strangers tell us how good the message is.
August 14, 2019: St. Benedict’s in Waterford requested our help in Enthroning the Sacred Heart of Jesus in the new chapel. The Knights of Columbus were present and began asking questions about my comments concerning home enthronement to the Sacred Heart of Jesus. This led to a meeting and the development of a one visit program that the Knights would do for their friends and family. They presented to the parish and had 23 people sign up. That lead to launching 4 teams that were trained and given statues of Our Lady of Fatima to address the requests for appointments of the parishioners .
August 16-17, 2019: Set up a tent and table on the Catholic Corner (Shrine of the Little Flower Basilica) for the Woodward Dream Cruise. Worked the sidewalk asking the people if they were proud to be Catholic and giving them a pin proclaiming that “Proud to be Catholic” . Passed out over 700 pins in the two days.
August 23, 2019: During a home enthronement with Liz who was so positive about the third time we visited the home, we wanted to use her testimony for our webpage. She agreed, and we captured the 3-minute spot thanks to our very Director of Media Communications Joe Bauer who had the professional background and equipment to use with our older video with new voice over with Liz.
September 9, 2019: Our Detroit Chapter Men of the Sacred Hearts founder John LoVasco died. The board of directors proceeded to finalize the setting up the John LoVasco Men of the Sacred Hearts Endowment Fund with Catholic Foundation of Michigan to honor his memory and provide for the sustainability of our mission. (call 248-204-0332 or go to catholicfoundationmichigan.org/ways-to-give)
October 17, 2019: We funded the John LoVasco Men of the Sacred Hearts Endowment with the initial $200,000 donation that was the proceeds of a life insurance police taken out on John’s life while he was the President of the Chapter.
October 25, 2019: we meet with the Grand Knight from the Shrine of the Little Flower Basilica to detail how the Knights do the home enthronement program. We will provide a Shrine of the Little Flower Basilica Enthronement of the Sacred Heart book to them to use.
November 11, 2019: two new digital billboards contracted with the message about the power of the Holy Rosary (S.I-75 at 13 Mile and E. I696 @ I-75) combined with a digital advertisement on smart phones targeted at Roseville, MI. This is in an effort to reach Millennials and Catholics about how the recitation of the Holy Rosary can help.